Yesmail and Gleanster Study: 80 Percent of Brands Don’t Know Their Customers
New Survey of Executive-Level Marketers Finds That Most B2C Companies Lack The Ability To Send Personalized, Targeted Campaigns Based On Relationship-Oriented Customer DataCHICAGO, IL – August 5, 2013...
View ArticleResearch: Less than One-Quarter of Brands Utilize Instagram, Despite it Being...
PORTLAND, OR – Mar. 16, 2015 – Just 23 percent of brands actively include Instagram as part of their social marketing strategy. This is despite the fact that, overall, brands on Instagram are acquiring...
View ArticleData: Contrary to Consumer Preferences, 41 Percent of Marketers Don’t...
New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategyCHICAGO (January 8, 2018)– According to a new study from Yes Lifecycle...
View ArticleInfogroup Announces Data Integration with Adobe Audience Marketplace
Enhanced consumer and business data to help users build complete customer profilesLAS VEGAS (March 27, 2018) -- Infogroup, a big data and marketing company, announced during Adobe Summit 2018 that it...
View ArticleData: Smartphone Orders Account for Half of All Email-Driven Orders and...
New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holidayCHICAGO – May 29, 2018– Email-driven smartphone...
View ArticleReport: Marketers Who Improved Their Gmail Reputation Increased Inboxing...
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing ratesCHICAGO – June 11, 2018– Marketers who improved their Gmail reputation...
View ArticleData: Cyber Monday Emails Generate Highest Average Conversion Rate among All...
Yes Lifecycle Marketing finds Cyber Monday emails sent day-of drive higher conversions despite spike in email volumeCHICAGO -- October 8, 2018 -- Cyber Monday emails sent in 2017 generated the highest...
View ArticleYesmail and Gleanster Study: 80 Percent of Brands Don’t Know Their Customers
New Survey of Executive-Level Marketers Finds That Most B2C Companies Lack The Ability To Send Personalized, Targeted Campaigns Based On Relationship-Oriented Customer DataCHICAGO, IL – August 5, 2013...
View ArticleResearch: Less than One-Quarter of Brands Utilize Instagram, Despite it Being...
PORTLAND, OR – Mar. 16, 2015 – Just 23 percent of brands actively include Instagram as part of their social marketing strategy. This is despite the fact that, overall, brands on Instagram are acquiring...
View ArticleData: Contrary to Consumer Preferences, 41 Percent of Marketers Don’t...
New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategyCHICAGO (January 8, 2018)– According to a new study from Yes Lifecycle...
View ArticleInfogroup Announces Data Integration with Adobe Audience Marketplace
Enhanced consumer and business data to help users build complete customer profilesLAS VEGAS (March 27, 2018) -- Infogroup, a big data and marketing company, announced during Adobe Summit 2018 that it...
View ArticleData: Smartphone Orders Account for Half of All Email-Driven Orders and...
New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holidayCHICAGO – May 29, 2018– Email-driven smartphone...
View ArticleReport: Marketers Who Improved Their Gmail Reputation Increased Inboxing...
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing ratesCHICAGO – June 11, 2018– Marketers who improved their Gmail reputation...
View ArticleData: Cyber Monday Emails Generate Highest Average Conversion Rate among All...
Yes Lifecycle Marketing finds Cyber Monday emails sent day-of drive higher conversions despite spike in email volumeCHICAGO -- October 8, 2018 -- Cyber Monday emails sent in 2017 generated the highest...
View ArticleData: Over Half of Consumers Use Mobile Apps When Shopping In-store
Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experienceCHICAGO -- January 7, 2018 -- Whether it’s to find and redeem...
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